An official ceremony marking the opening of HAYAT’s first feminine hygiene production line in Russia took place at Borovsk site of Kaluga Special Economic Zone. The event was timed to coincide with the 10th anniversary of Hayat Consumer Goods LLC. Students of Russia’s leading agricultural university received a modern educational space with up-to-date technical equipment. Importantly, theoretical classes are closely integrated with practical work at the holding’s enterprises. The implementation of the joint program ensures a high level of competence for graduates and guarantees employment.

The ceremony was attended by the Ambassador Extraordinary and Plenipotentiary of the Republic of Turkey to the Russian Federation, Tanju Bilgiç, Deputy Minister of Industry and Trade of the Russian Federation Mikhail Yurin, Kaluga Region Governor Vladislav Shapsha, Deputy Governor Vladimir Popov, HAYAT President Avni Kiğılı, Vice President for Eurasia, North and South America Enes Çizmeci, and General Director of HAYAT in Russia Metin Mete.

The Hayat Consumer Goods plant / Hayat Kimya Group (Russia) has been operating in Kaluga Region since 2021, with a production capacity of 70,000 tons per year. In 2024, the plant launched a second paper machine, which increased capacity to 140,000 tons per year. The company has invested almost 19 billion rubles in the construction and development of the Kaluga plant. The new production site has become part of a large-scale investment program in Russia. It will allow the localization of the production of the popular product category under the Molped brand. The capacity of the new production line is 930 million units per year.

Over the years of its presence in the Russian market, the company has become the largest manufacturer of tissue and hygiene products in the country. HAYAT holds the position of the leading brand manufacturer in the toilet paper market (share – 32.24%) and paper towels (29.1%). Products under the Papia, Familia, and Focus brands are made from 100% cellulose and meet high quality standards.

“In 10 years, we have gone from building the first plant to creating two large production sites with a total capacity of more than 280,000 tons per year,” said Metin Mete, General Director of the company in Russia. “Russia has been and remains a strategically important market for the company. Our company continues to set the direction for the industry, expanding production volumes, introducing advanced technologies, and increasing the availability of high-quality products.”

“The basis of sustainable international relations is economics and industry,” stressed Tanju Bilgiç, Ambassador Extraordinary and Plenipotentiary of the Republic of Turkey to Russia. “The opening of HAYAT’s new production site in Kaluga symbolizes the strength of business ties between our countries. This is a step towards a future where quality, innovation, and partnership become the pillars of growth.”

“HAYAT is a clear example of how an international company can organically integrate into Russia’s industrial ecosystem,” said Mikhail Yurin, Deputy Minister of Industry and Trade of Russian Federation. “Such projects confirm that Russia’s industrial development policy is open to constructive international partnership and focused on long-term effects.”

“The company is increasing production, expanding its range, and meeting the needs of the Russian market. For the region, this means additional jobs and tax revenues,” summed up the Governor of Kaluga Region. Vladislav Shapsha thanked the company’s team, which participated in the launch of the next production facility, and wished the organization prosperity and new projects, expressing his readiness to assist in their successful implementation.